– Public Relations
– Event & Activations
– Social Media
Working alongside Woodlea and key consultants, Greenpoint led the strategy and execution for the launch of Australia’s Healthiest Community via a four-pronged approach including public relations, events and activations, outdoor and social media.
Initiatives implemented include the installation of an onsite apiary, home to European Honeybees, a world-recording breaking soccer lesson, as well as PR and Content Campaigns that highlight all of Woodlea’s efforts to date within this space.
Since 2019, we have successfully repositioned Woodlea as Australia’s Healthiest Community, ranking in as #3 on Google Search terms for the title, alongside mainstream and local press coverage highlighting numerous initiatives.
- 87 Articles
- 61,054,503 Online Reach
- 6,522,147 Social Media Impressions
- 1,418,350 Print Readership