Itinerant Spirits - Greenpoint Media

Projects –

Itinerant Spirits

Australia’s best multi-spirit experience

Showcasing the best of Ballarat’s local produce, Greenpoint announced the arrival of Itinerant Spirits Distillery as well as their flagship products, Vansetter Vodka and Gallivanter Gin.

Our campaign highlighted Itinerant Spirit’s eclectic brand story and unique spirits through a mix of traditional PR and influencer activations that reached audiences across Australia.

01 – What we did

– Strategy
– Public Relations

Alongside Itinerant Spirits co-founders Brad WIlson and Craig Ryan, Greenpoint created and executed a dynamic and multifaceted brand launch campaign that gained coverage across print, online, TV and radio.

In addition to this, we organised a media and influencer familiarisation activity, hosted in the Ballarat venue.

02 – As seen in

03 – Outcomes

Through consistent pitching and journalist outreach as well as utilising interpersonal relationships, Greenpoint was able to secure coverage in highly coveted lifestyle publications like Elle, Time Out, Urban List, Drinks Trade and more.

We also facilitated retail and stocking enquiries on behalf of Itinerant Spirits, allowing them to expand their reach beyond Ballarat.

What We Achieved: