Itinerant Spirits
Australia’s best multi-spirit experience
01 – What we did
– Strategy
– Public Relations

Alongside Itinerant Spirits co-founders Brad WIlson and Craig Ryan, Greenpoint created and executed a dynamic and multifaceted brand launch campaign that gained coverage across print, online, TV and radio.

In addition to this, we organised a media and influencer familiarisation activity, hosted in the Ballarat venue.

02 – As seen in
03 – Outcomes

Through consistent pitching and journalist outreach as well as utilising interpersonal relationships, Greenpoint was able to secure coverage in highly coveted lifestyle publications like Elle, Time Out, Urban List, Drinks Trade and more.

We also facilitated retail and stocking enquiries on behalf of Itinerant Spirits, allowing them to expand their reach beyond Ballarat.

What We Achieved:
  • 51 – Pieces of Coverage
  • 21,015,012 – Online Reach
  • 6,760,445 – Print Reach
  • 3,545,600 – Broadcast Reach
Our Work
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