– Public Relations
Greenpoint worked alongside long term client Golden Age & the global Atelier Ace communications team to ensure that all of Australia knew the iconic brand was set to land down under.
Spanning lifestyle, mainstream, travel and culture media our campaign took a strategic and creative approach across multiple angles to specific media segments to ensure all verticals were covered.
Liaising with our established relationships, and building new ones, Greenpoint saw this global brand reach almost all corners of the Australian media landscape.
Setting the stage for the 2022 grand opening, our campaign allowed our client Golden Age to continue to be positioned as an innovative and progressive developer that is aligned to the biggest global brands.
For Ace, this campaign allowed for momentum to be built prior to the launch and trust to be built during a global pandemic that the brand was committed to expansion on a global scale.
- 40 – Total Articles
- 26,411,764 – Online Impressions
- 3,563,000 – Print Readership
- 3,116,121 – Social Media Reach