Projects
Ace Hotel X Golden Age
Ace Hotel Sydney Announcement Campaign.

Ace Hotel is a Greenpoint favourite – launched during a global pandemic amid a flurry of international hotel brand announcements, and a tumultuous media landscape.

Focusing on the famous & unique brand aesthetic, coupled with the economic impact the renowned brand would bring to Sydney – this campaign landed both mainstream and international coverage and set the foundations for the successful opening in mid 2022.

01 – What we did
– Strategy
– Public Relations

Greenpoint worked alongside long term client Golden Age & the global Atelier Ace communications team to ensure that all of Australia knew the iconic brand was set to land down under. 

Spanning lifestyle, mainstream, travel and culture media our campaign took a strategic and creative approach across multiple angles to specific media segments to ensure all verticals were covered.

Liaising with our established relationships, and building new ones, Greenpoint saw this global brand reach almost all corners of the Australian media landscape.

Ace Hotel Sydney
02 – As seen in
03 – Outcomes

Setting the stage for the 2022 grand opening, our campaign allowed our client Golden Age to continue to be positioned as an innovative and progressive developer that is aligned to the biggest global brands.

For Ace, this campaign allowed for momentum to be built prior to the launch and trust to be built during a global pandemic that the brand was committed to expansion on a global scale.

What we Achieved:
  • 40 – Total Articles
  • 26,411,764 – Online Impressions
  • 3,563,000 – Print Readership
  • 3,116,121 – Social Media Reach
Our Work
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