Fairmont Accor Hits Port Douglas

A sensitive announcement and project, this campaign factored in stakeholder engagement, design focused PR campaigns with the acclaimed Studio Carter and mainstream campaigns. An important project for Queensland and Port Douglas – our PR campaigns influenced local sentiment, and obtained national interest.

01 – What we did
– Strategy
– Public Relations

Working alongside developer Chiodo, the design team and the Accor team, Greenpoint led the strategy and execution for the launch of this premium hotel brand into Australia for the first time.

Working with journalists to establish a series of exclusives, local media activation and national coverage – Greenpoint was responsible for driving mainstream awareness of the brands first appearance in Australia.

Port Douglas
02 – As seen in
03 – Outcomes

An important milestone for both the hotel brand and the developer, our campaign led to substantial public support for the project as it went through the planning process, whilst also driving national interest in the brand landing in Australia for the first time.

What we Achieved:
  • 327 – Total Articles
  • 113,336,496 – Online Reach
  • 4,537,452 – Print Readership
Let us tell your story