– Public Relations
Working alongside developer Chiodo, the design team and the Accor team, Greenpoint led the strategy and execution for the launch of this premium hotel brand into Australia for the first time.
Working with journalists to establish a series of exclusives, local media activation and national coverage – Greenpoint was responsible for driving mainstream awareness of the brands first appearance in Australia.
An important milestone for both the hotel brand and the developer, our campaign led to substantial public support for the project as it went through the planning process, whilst also driving national interest in the brand landing in Australia for the first time.
- 327 – Total Articles
- 113,336,496 – Online Reach
- 4,537,452 – Print Readership