Four Seasons & Centre Pompidou Land in World’s Tallest Vertical Garden

Located within the Southern Hemisphere’s soon to be tallest tower STH BNK, Four Seasons is set to transform this Melbourne precinct.

Greenpoint worked with the global communications team based in Canada to coordinate a global release, whilst in the same week announcing the major partnership with one of the worlds preeminent art and culture organisations, Centre Pompidou.

Center Pompidou

01 – What we did

– Strategy
– Public Relations

Needing to juggle multiple timely announcements across a similar audience set, Greenpoint focused on a strategic pitch process that would allow both campaigns to shine in respective media outlets without dampening either campaign.

Splitting into mainstream, travel, art culture and lifestyle both Australian and international media was earned through a strategic PR campaign.

STH BNK by Beulah

02 – As seen in

03 – Outcomes

Global Media Coverage and continued spotlight shined on this major precinct.

Working across the STH BNK by Beulah project for almost 4 years, Greenpoint has driven a global audience and contributed to approximately $600m AUD of sales within this precinct at its official launch – prior to any advertising dollars being spent.

What we Achieved: