– Public Relations
Needing to juggle multiple timely announcements across a similar audience set, Greenpoint focused on a strategic pitch process that would allow both campaigns to shine in respective media outlets without dampening either campaign.
Splitting into mainstream, travel, art culture and lifestyle both Australian and international media was earned through a strategic PR campaign.
Global Media Coverage and continued spotlight shined on this major precinct.
Working across the STH BNK by Beulah project for almost 4 years, Greenpoint has driven a global audience and contributed to approximately $600m AUD of sales within this precinct at its official launch – prior to any advertising dollars being spent.
- 144 Articles
- 105,260,000 Online Impressions
- 595,012 Print Circulation
- 6,930,637 Social Media Reach