Colonial Brewing Co - Greenpoint Media

Projects –

Colonial Brewing Co

Ripping the lid off

CBCo is one of Australia’s leading craft breweries. Initially founded in 2009, CBCo has built a strong brand presence, and after recent investment and growth, CBCo is now poised to become one of the top 5 independent brewers in Australia via a national rollout.

01 – What we did

– Public Relations
– Digital Activation
– Content Marketing and Social

In line with their national rollout, CBCo had multiple new partnerships, new product launches and other key event requirements leading up to summer. CBCo partnered with Greenpoint to create mass brand awareness during this critical time to ensure their brand was making noise on multiple platforms.

GPM was appointed to manage campaign creation, PR & content marketing for both CBCo and Bertie Cider.

02 – As seen in

03 – Outcomes

With lid rippers vying for their chance to win a year of free beer, the stakes were high, and the beers in large supply.

We’re proud to have generated hundreds of entries and a massive amount of campaign exposure online for CBCo as they aim to dominate the craft beer space Australia Wide.

Campaign Achievements: