– Digital Activation
– Content Marketing and Social
In line with their national rollout, CBCo had multiple new partnerships, new product launches and other key event requirements leading up to summer. CBCo partnered with Greenpoint to create mass brand awareness during this critical time to ensure their brand was making noise on multiple platforms.
GPM was appointed to manage campaign creation, PR & content marketing for both CBCo and Bertie Cider.
With lid rippers vying for their chance to win a year of free beer, the stakes were high, and the beers in large supply.
We’re proud to have generated hundreds of entries and a massive amount of campaign exposure online for CBCo as they aim to dominate the craft beer space Australia Wide.
- 180k Impressions
- 110 Video Submissions
- 3k Total Engagements