Pelorus Private Island - Greenpoint Media

Projects –

Pelorus Private Island

Launching a Private Island Icon on the Great Barrier Reef

Working alongside client Morris Group, Greenpoint launched Morris Escape’s Pelorus Private Island – a private island getaway like no other.

Accessible by private helicopter or private charter, this slice of paradise is located within the central waters of the World Heritage-listed Great Barrier Reef and aligns with the growing consumer desire for ultra-luxe tourism, offering exclusivity by natural isolation, encouraging guests to disconnect from the hustle and bustle.

01 – What we did

– Strategy
– Public Relations

We led the strategy and execution of multiple PR campaigns designed to launch this premium tourism and hospitality product.

Working with journalists to establish a series of familiarisation trips both nationally and internationally, we built anticipation and drove mainstream awareness and talkability of the island’s official launch with key audience segments.

02 – As seen in

03 – Outcomes

Our campaigns generated significant interest for stays at Pelorus Private Island, and despite the $20,000-plus a night fee, guests may find it difficult to secure accommodation for themselves with the island now booked out months in advance.

What We Achieved: