Pelorus Private Island
Launching a Private Island Icon on the Great Barrier Reef
01 – What we did
– Strategy
– Public Relations

We led the strategy and execution of multiple PR campaigns designed to launch this premium tourism and hospitality product.

Working with journalists to establish a series of familiarisation trips both nationally and internationally, we built anticipation and drove mainstream awareness and talkability of the island’s official launch with key audience segments.

02 – As seen in
03 – Outcomes

Our campaigns generated significant interest for stays at Pelorus Private Island, and despite the $20,000-plus a night fee, guests may find it difficult to secure accommodation for themselves with the island now booked out months in advance.



What We Achieved:
  • 139 – Pieces of Coverage
  • 345,031,144 – Online Reach
  • 14,115,971 – Print Reach
  • 4,560,700 – Social Media Reach
Our Work
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Work – Golden Age Group
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