Bremont - Greenpoint Media

Projects –

Bremont

Global Watch Brand Bremont Lands In Melbourne

Greenpoint dove, flew and raced into all things chronography to launch Melbourne’s first Bremont Boutique, located in Melbourne’s famed luxury retail precinct on Collins Street.

Focusing on the brand’s uniquely British heritage and military roots, this campaign landed both lifestyle and mainstream coverage to set the foundations for the successful opening in 2023.

Primed for the Grand Prix, when Melbourne really shines – we had everyone from pro surfers, media and more attend a captivating launch – whilst also ensuring the brand landed in Australia with a well-timed bang.

01 – What we did

– Strategy
– Public Relations

Greenpoint worked alongside Bremont’s communications team to highlight the brand’s point of difference – a luxury watch built to survive in the world’s toughest environments.

Spanning lifestyle, mainstream and culture media our campaign took a strategic and creative approach across multiple angles to specific media segments to ensure all verticals were covered.

Liaising with our established relationships, and building new ones, Greenpoint saw this one-of-a-kind brand reach almost all corners of the Australian media landscape.

02 – As seen in

03 – Outcomes

Our campaign renewed Australia’s interest in our client Bremont and positioned them as an innovative and groundbreaking luxury brand – built to stand the test of time.

What We Achieved: