Woodlea | Flavour Fest - Greenpoint Media

Projects –

Woodlea | Flavour Fest

The West’s Best Fest

Greenpoint was appointed to assist with Woodlea’s third Flavour Fest event, celebrating community, culture and cuisine.

Through a strategic PR & Influencer campaign, we launched the event, engaging with the community and Woodlea’s key target audience, while generating brand awareness.

01 – What we did

– Strategy
– Public Relations
– Influencer Campaign

Through our campaign, we generated organic media coverage and exposure in mainstream lifestyle, hospitality, music and general news media publications and engaged with a defined range of intended key audiences using a mix of traditional PR and Influencer marketing.

To bolster our audience reach and ticket sales, we also created 30 unboxing packages for influencers, who created content across Instagram and TikTok.

02 – As seen in

03 – Outcomes

Greenpoint’s PR & Influencer strategy directly influenced the success of the event, with ticket sales soaring for days on end when our campaign went live.

What We Achieved: