Beulah | Brunswick Established

Projects –

A home that grows with you: Launching Brunswick Established

Greenpoint was tasked with generating impactful press coverage for Brunswick Established, the latest project for our long term client Beulah. Located in Melbourne’s inner north, Brunswick Established comprises 23 townhomes that have been designed for resident’s well-being.

Not only will the project become the first heritage townhome community to implement circular living in Brunswick, it also offers purchasers the opportunity to design a home that grows with them.

01 – What we did

– Strategy
– Public Relations
– Influencer Campaign

Across a four-month launch period, Greenpoint was responsible for generating organic press coverage across a number of verticals including mainstream, industry and design.

We also ran an influencer engagement campaign to support Beulah’s Neighbourhood Fair event.

02 – As seen in

03 – Outcomes

By taking multiple unique story angles and linking them to current news including the rise of multi-generational living, we were able to land coverage in Australia’s two most-read property publications, both online and in print, leading to an increase in display suite visitations and lead generation for the campaign.

What We Achieved: