Vantari VR - Greenpoint Media

Projects –

Vantari VR

Vantari VR brand awareness and positioning campaign

With our initial focus in 2021 set on raising brand awareness and establishing Vantari VR as a key player in the Australian medtech space, 2022 saw a new focus of leveraging this success to establish stronger brand positioning nationally and a brand presence internationally, while driving sales opportunities.

With new hires in the USA and a pilot program launching in the UK, Greenpoint was tasked with rapidly increasing brand presence for Vantari and establishing it as a leader in homegrown tech, taking on the global medtech industry.

01 – What we did

– Public Relations

Working alongside the Vantari team at all levels, Greenpoint led the strategy and execution for the next phase of Vantari’s brand growth and entry into international media.

Working with journalists to establish a series of exclusives, national stories and targeted industry updates, Greenpoint was responsible for driving mainstream and trade-specific awareness of Vantari’s Achievements, credibility and growth.

Greenpoint also created a robust awards strategy and supported with award submissions, to further build trust and credibility for the brand and its leadership team.

Training with VR

02 – As seen in

03 – Outcomes

Greenpoint’s campaign led to substantial national and international coverage, highlighting Vantari’s work and results and exploring the impact this will have on the industry and the wider public, and exploring new hires, international expansion and the vision moving forward.

Coverage was achieved in national mastheads like The Australian in print, online and social media, which was syndicated to all major metropolitan titles Australia-wide, and both national and international trade and industry media.

Q1 & Q2 of 2022 has so far resulted in: