Working alongside the Vantari team at all levels, Greenpoint led the strategy and execution for the next phase of Vantari’s brand growth and entry into international media.
Working with journalists to establish a series of exclusives, national stories and targeted industry updates, Greenpoint was responsible for driving mainstream and trade-specific awareness of Vantari’s Achievements, credibility and growth.
Greenpoint also created a robust awards strategy and supported with award submissions, to further build trust and credibility for the brand and its leadership team.
Greenpoint’s campaign led to substantial national and international coverage, highlighting Vantari’s work and results and exploring the impact this will have on the industry and the wider public, and exploring new hires, international expansion and the vision moving forward.
Coverage was achieved in national mastheads like The Australian in print, online and social media, which was syndicated to all major metropolitan titles Australia-wide, and both national and international trade and industry media.
- 43 pieces of coverage
- 26,281,588 in online circulation
- 619,392 social media reach
- 537,025 print circulation