Pomeroy Pacific - Setting a New Benchmark for Boutique Luxury in Hawthorn

Projects –

Pomeroy Pacific – Setting a New Benchmark for Boutique Luxury in Hawthorn

Setting a New Benchmark for Boutique Luxury in Hawthorn

Pomeroy Pacific set out to introduce Kooyongkoot as a distinctive new residential address in Hawthorn’s prestigious Scotch Hill precinct, while also building awareness for the newly formed PQD venture. With just 18 residences, a strong architectural point of view and a wellness-led amenity offer rarely seen at this scale, the opportunity was to position Kooyongkoot as a boutique development with genuine market distinction.

The brief extended beyond a standard project launch. It was about using Kooyongkoot to tell a broader story around quality, design credibility and long-term value, while introducing PQD as a serious new player in the premium residential market.

01 – What we did

– Launch PR Strategy
– Press Release Distribution and Media Liaison
– Local Advertising

Greenpoint worked with Pomeroy Pacific to deliver a strategic PR program around the launch of Kooyongkoot, supporting both project visibility and broader brand positioning.

We developed tailored story angles spanning boutique luxury living, resort-style amenity, founder commentary and JV positioning, ensuring the campaign resonated across property, development and business media.

02 – As seen in

03 – Outcomes

The campaign delivered strong, multi-channel visibility, with a reach of over 7 million across traditional media, founder commentary, boutique project storytelling and JV positioning.

Kooyongkoot helped sharpen Pomeroy Pacific’s position in the premium residential market, using one highly considered project to tell a broader story of quality, distinction and ambition. Through a mix of project storytelling, founder commentary and strategic media outreach, the campaign not only built momentum around the development itself, but also established a strong foundation for the broader PQD brand in the market.

What We Achieved: