01 – What we did
– Strategy
– Influencer
– Public Relations
– Issue Advocacy
– Influencer
– Public Relations
– Issue Advocacy
Our team jumped into gear alongside a prominent government relations firm to advocate for the product and its environmental impact.
With multiple influencers engaged who could authentically speak to the issue alongside an intensive press campaign centred around thought leadership and public policy commentary, we successfully drove mass awareness and consumer action.
02 – As seen in
03 – Outcomes
Within a tight campaign window of eight weeks, our campaign secured significant exposure across broadcast, print and online.
To date, over 90 pieces of coverage have been achieved, including a front-page article in the Herald Sun, prominent prime time segments on Channel 7, Channel 9 and Go! WIN News (regional Victoria).
What We Achieved:
- 1500 – Signatures on the Stop The Ban petition
- 20,392,827 – Online Reach
- 3,783,600 – Social Media + Influencer Reach
- 28,520,426 – Overall Coverage
- 90 – Pieces of Coverage
Our Work
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Work – Morris Group
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Global Watch Brand Bremont Lands In Melbourne
Work – Bremont
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A home that grows with you: Launching Brunswick Established
Work – Beulah | Brunswick Established
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Let us tell your story