Jean Hailes - Making Period Conversations Part of Everyday Life

Making Period Conversations Part of Everyday Life

Jean Hailes for Women’s Health set out to make conversations about periods feel more open, relatable and accessible. Through its Talking Periods campaign, the organisation partnered with a diverse group of Australian creators to share honest stories and practical information with audiences in a way that felt natural rather than clinical.

The challenge was to take an important health topic that can still carry stigma or embarrassment and create content people would genuinely watch, engage with and share. By working with trusted creators across different life stages and audience groups, the campaign brought period conversations into everyday social feeds through humour, education and lived experience.

01 – What we did

– Influencer Campaign Strategy
– Influencer Campaign Management

Greenpoint developed and delivered an influencer-led campaign designed to build awareness, encourage conversation and connect Jean Hailes with highly engaged Australian audiences.

We prepared the influencer strategy, identified and vetted suitable talent and managed the campaign from briefing through to content delivery. The selected creator mix included Havea Matangi, Luke Donkin, Monisha Wighton and Adele Barbaro, each bringing a distinct voice and community to the campaign.

Across Instagram Reels and Stories, creators used relatable storytelling, humour and authentic conversations to make period health information feel relevant and approachable. Greenpoint managed creator communications, content approvals, publishing coordination and campaign reporting to ensure the content remained aligned with Jean Hailes’ objectives and health messaging.

02 – Outcomes

The campaign delivered strong creator-led visibility, with more than 493,000 recorded content views and a combined potential audience reach of over 5.5 million across Instagram Reels and Stories.

Talking Periods helped Jean Hailes bring an important health conversation into the spaces where people already connect, learn and share experiences. By partnering with trusted creators and prioritising authentic storytelling, the campaign made period health information feel more approachable while encouraging audiences to engage with the topic openly.

What We Achieved: