Highlife Property - Crafting Coastal Living on the Gold Coast

Crafting Coastal Living on the Gold Coast

Greenpoint partnered with Highlife Property to build awareness and brand authority around its Gold Coast development pipeline, with a particular focus on Blonde in Bilinga and the broader positioning of Highlife as a boutique developer-builder with a strong point of view on craftsmanship, community and coastal living. Our work combined project PR, founder profiling, local activation and brand partnership development to create a campaign that felt both premium and place-specific.

Greenpoint led a multi-layered communications program that balanced sales-focused visibility with longer-term brand building. We shaped a narrative around Blonde as a boutique beachfront project for downsizers and holiday-home buyers seeking quality over excess, while also using founder profiling and supporting content partnerships to position Highlife as one of the Gold Coast’s quietly influential residential players.

01 – What we did

– Launch Communications Strategy
– Founder Profiling
– Craftsmanship & Brand Partnerships
– Local Activation & Community Connection

Greenpoint developed and executed a multi-phased communications strategy to elevate Highlife Property and build momentum across its 2025 campaign calendar.

The campaign extended beyond traditional media relations to include activation, local partnerships, and craftsmanship-led storytelling. Alongside PR for Blonde, we developed a Craftsmanship content series concept, progressed artist and surf-brand collaborations for settlement gifts, and delivered planning for a beachfront coffee cart activation designed to connect the project with the Bilinga community and coastal wellness audience

02 – As seen in

03 – Outcomes

The campaign delivered strong, multi-channel visibility, with a reach of over 23 million across traditional media, founder profiling, local activation and brand partnership activity.

Highlife Property built strong momentum across its Gold Coast pipeline, with Blonde helping to sharpen the brand’s position as a boutique developer-builder with a clear point of view. Through a mix of project storytelling, founder profiling and locally grounded partnerships, the campaign reinforced Highlife’s distinct identity across craftsmanship, community and premium coastal living.

What We Achieved: