Wel.Co | Breaking New Ground in Mallala

Projects –

Breaking New Ground in Mallala

To mark the beginning of construction at Gracewood – a $100 million, 512-home masterplanned community in Mallala, Greenpoint supported Wel.Co with a powerful PR campaign that positioned the project as a major milestone for regional South Australia.

From announcing the ground-breaking to amplifying the community’s vision across national and local media, the campaign earned widespread attention, reinforcing Wel.Co’s commitment to unlocking housing supply in fast-growing outer-metro areas.

01 – What we did

– Public Relations
– Regional and Metro Media Outreach
– Strategic Messaging Development

Greenpoint led a full-scale media rollout, working alongside Wel.Co to shape messaging, secure high-impact media coverage, and amplify the story across traditional and digital platforms.

02 – As seen in

03 – Outcomes

Gracewood is set to double the local population of Mallala and redefine the town as a thriving residential hub, and this campaign laid the foundation for its story to be told far and wide.

What We Achieved: