Sushi Jiro - Launching Melbourne’s Longest Sushi Train

Projects –

Sushi Jiro – Launching Melbourne’s Longest Sushi Train

Launching Melbourne’s Longest Sushi Train

To celebrate the opening of its 30th Melbourne location, Sushi Jiro partnered with Greenpoint to roll out a high-impact PR campaign that spotlighted the brand’s bold new venue at The Glen, home to Melbourne’s longest sushi train and a playful, tech-forward dining experience.

From restaurant first looks to social buzz and influencer amplification, the campaign successfully positioned Sushi Jiro as an exciting new addition to Melbourne’s eastern suburbs.

Melbourne’s longest sushi train at Sushi Jiro

Sushi dining experience Melbourne eastern suburbs

01 – What we did

– Public Relations
– Influencer Management
– Social Media Amplification

Greenpoint led a multi-channel campaign that captured the energy of Sushi Jiro’s opening, shaping key messages, driving earned media across lifestyle and food platforms, and engaging targeted influencers to fuel launch-week hype.

02 – As seen in

03 – Outcomes

With standout media coverage, viral social content and a strong influencer presence, Sushi Jiro’s Glen launch earned buzz across every major lifestyle channel.

What We Achieved:

6.3M+ total reach across online, eDMs, social and influencer content
Tier-one lifestyle coverage via Time Out, Urban List, Concrete Playground and more
49 total placements
Over 30 influencer stories and posts across Instagram and TikTok

Our Work