Seedlab - Championing the Next Wave of FMCG Innovation

Projects –

Seedlab – Championing the Next Wave of FMCG Innovation

Championing the Next Wave of FMCG Innovation

Seedlab set out to strengthen its position as one of Australia’s leading accelerators for emerging FMCG brands, while continuing to build visibility around the founders, programs and ideas shaping its growing community. Across 2025 and into 2026, the opportunity was not only to amplify key campaign moments, but also to build a broader story around Seedlab’s role in supporting innovation, retail readiness and founder growth in the sector.

From International Women’s Day and Bootcamp launches to thought leadership and the Churchill Fellowship scholarship announcement, Seedlab had a series of meaningful moments to bring to market. The challenge was to turn those moments into a consistent communications platform that could engage trade, business and entrepreneurial audiences while reinforcing Seedlab’s authority in the FMCG space.

01 – What we did

– Launch PR Strategy
– Press Release Distribution

Greenpoint worked with Seedlab to deliver a strategic PR and thought-leadership program across 2025 and 2026, supporting both campaign visibility and wider brand positioning.

We developed tailored story angles across program launches, founder profiling, trend commentary and industry partnerships, ensuring Seedlab remained relevant across trade, business and startup media while continuing to build authority for the organisation and its leadership team.

02 – As seen in

03 – Outcomes

The campaign delivered strong, multi-channel visibility, with a reach of over 4 million across traditional media, founder profiling, thought leadership and program storytelling.

Seedlab strengthened its presence as a trusted voice in FMCG innovation, using campaign moments, founder profiling and strategic storytelling to build a broader narrative around impact, expertise and industry relevance. Across multiple launches and thought leadership opportunities, the work helped sharpen the organisation’s visibility with both trade and entrepreneurial audiences.

What We Achieved: