Purple Pit - Melbourne’s New Subterranean Bar

Projects –

Purple Pit – Melbourne’s New Subterranean Bar

Melbourne’s New Subterranean Bar

Located at 380 Collins Street, underneath a masterfully redesigned 1867 Gothic church sits new Melbourne subterranean bar, Purple Pit. Spearheaded by two of Australia’s most renowned hospitality hit-makers Joe Jones (Romeo Lane) and Maurice Terzini (Sydney Icebergs’ Dining Room & Bar) Purple Pit’s grand entry invites you into an intimate yet dramatic room infused with European charm; luxurious texture, dark mirrors, crisp linen and punk artwork.

Widely acknowledged for his minimalistic approach & euro-centric style, Joe Jones presents vogue ingredients intertwined with classic concepts – the result is often something nostalgic seen through a new lens.

01 – What we did

– Strategy
– Famils / Media Hosting
– Public Relations

Greenpoint worked with Joe and the Purple Pit team for three months, to amplify the bar’s presence, post-launch, both in Melbourne and nationally, and showcase its offering across beautifully crafted cocktails, delicious plates, events, collaborations and industry innovation.