Deicorp - Sydney’s first AC by Marriott hotel

Projects –

Deicorp – Sydney’s first AC by Marriott hotel

Sydney’s first AC by Marriott hotel

Deicorp introduced a landmark hospitality partnership at Hyde Metropolitan, announcing Sydney’s first AC by Marriott hotel within its premium mixed-use tower. The project marked a significant expansion of Deicorp’s brand into global hospitality, positioning Hyde Metropolitan as a design-led destination that brings together residences, lifestyle, and hotel accommodation in the heart of the city.

With Trilogy Hotels and Marriott International joining the project, the announcement carried weight across property, hospitality and business media. The challenge was to frame the partnership as both a market-first moment for Sydney and a signal of Deicorp’s ability to deliver globally aligned, high-calibre mixed-use projects.

01 – What we did

– Launch PR Strategy
– Press Release Distribution

Greenpoint worked with Deicorp and hotel stakeholders to deliver a strategic PR campaign around the AC by Marriott announcement, supporting both project visibility and wider brand positioning.

02 – As seen in

03 – Outcomes

The campaign delivered strong, multi-channel visibility, with a reach of over 22 million across traditional media, hospitality storytelling, project positioning and brand-led announcement coverage.

The AC by Marriott announcement helped elevate Hyde Metropolitan beyond a traditional development story, reinforcing Deicorp’s position as a developer capable of bringing globally recognised hospitality brands into design-led mixed-use destinations. Through a focused media strategy and strong partnership narrative, the campaign built a broader story of ambition, credibility and city-shaping scale.

What We Achieved: