Chapter Group - Building Desire Across Melbourne’s Most Design-Led Addresses

Projects –

Chapter Group – Building Desire Across Melbourne’s Most Design-Led Addresses

Growing Chapter Group’s Reputation as a Design-Led Developer

Chapter Group set out to grow visibility across a number of key developments while continuing to strengthen its reputation as a thoughtful, design-led developer. With projects spanning luxury residential and mixed-use, the opportunity was not just to promote individual milestones, but to build a broader story around the brand and its place in the market.

From Maleela Rise to Fitzroy Fitzroy and Windsor Place, Chapter Group had a series of commercially and creatively compelling moments to bring to life. The challenge was to turn those moments into a consistent communications platform that could speak to buyers, tenants, investors and industry audiences alike.

01 – What we did

– Launch Communications Strategy
– Press Release Distribution

Greenpoint worked with Chapter Group to deliver a strategic PR program across its 2025 campaign calendar, supporting both project visibility and wider brand positioning.

We developed tailored story angles for each key moment, from launch announcements and premium sales stories to commercial leasing and executive profiling, ensuring Chapter Group maintained relevance across consumer, property, business and design media throughout the year.

02 – As seen in

03 – Outcomes

The campaign delivered strong, multi-channel visibility, with a reach of over 111 million across top-tier and traditional media through premium project storytelling, executive profiling and commercial positioning.

Chapter Group has continued to build momentum for its future pipeline, with each campaign contributing to a broader story of design credibility, market relevance and commercial appeal. With strong project narratives now established, Greenpoint will continue to drive visibility through strategic PR, profiling and earned-first storytelling in the months ahead.

What We Achieved: