Andrews Projects - Reframing Coastal Luxury Through Wellness-Led Design

Projects –

Andrews Projects – Reframing Coastal Luxury Through Wellness-Led Design

Reframing Coastal Luxury Through Wellness-Led Design

Andrews set out to introduce South Beach as a new kind of Gold Coast address, one that combined premium coastal living with a stronger focus on wellness, liveability and long-term lifestyle appeal. With architecture by Bates Smart, expansive amenities and a prime Surfers Paradise location, the opportunity was to position the project as more than a residential launch, but as a new benchmark in the market.

From the initial unveiling through to construction milestones, South Beach had a series of high-value moments to bring to market. The challenge was to turn those moments into a cohesive communications platform that could build aspiration, earn credibility and maintain momentum across property, business, design and lifestyle audiences.

01 – What we did

– Launch PR Strategy
– Press Release Distribution
– Influencer Collaborations
– Event Media Management

Greenpoint worked with Andrews to deliver a strategic PR program across the South Beach launch, supporting both project visibility and wider brand positioning.

We developed tailored story angles around wellness-led living, premium design, and construction progress, ensuring South Beach remained relevant across consumer, property, business and design media throughout the campaign.

02 – As seen in

03 – Outcomes

The campaign delivered strong, multi-channel visibility, with a reach of over 56 million across traditional media, launch event storytelling, influencer activity and construction milestone coverage.

South Beach helped strengthen Andrews’ position in the premium residential market, using a high-profile launch and milestone storytelling to build a broader narrative around wellness, design and lifestyle-led development. Through a mix of project visibility, event-driven content and strategic media outreach, the campaign created momentum that extended beyond a single announcement and reinforced the project’s standing as one of the Gold Coast’s most aspirational new addresses.

What We Achieved: