Flavourfest x Woodlea

Flavourfest x Woodlea

It was a pleasure to help bring the biggest food and music festival in Melbourne’s west back to the people of Melbourne.

After two years of postponements, Flavour Fest returned bigger and better than ever with a wonderful mix of taste sensations, kids activities and chart-topping music artists.

Working alongside our longstanding client Woodlea and the Melton City Council, our team helped to secure F&B providers and chef talent, in addition to driving event attendance and awareness through the execution of a comprehensive public relations strategy, including influencer marketing. 

From sending quirky cakes all around Melbourne for a special unboxing moment to pitching the news of the festival’s food and music offerings to key mainstream and lifestyle titles, including a segment on 10 news. A success all round, the campaign achieved an overall reach of approximately 10.5 million eyeballs and an event attendance of nearly 14,000! Now that events are back, we have no doubt there is so much more to come from Greenpoint in this space.