— Summary
Over the campaign period, Greenpoint has significantly increased the industry and consumer presence for Riverlee across our key campaign deliverables.
Becoming the trusted partner for Riverlee, Greenpoint is involved in communications strategy across the entire portfolio, with several key highlights including mainstream and national press coverage for major announcements, the coordination of highly successful activations, including the highly covered sustainability and tulip activation with Joost Bakker, and the reshaping of an entire dormant precinct into the newest hot spot in Melbourne.
Into the future, our campaign aims to continue to evolve with Riverlee and to ensure the brand, its projects and partnerships reflect its new vision for the future and remain front of mind for both potential purchasers and industry partners.