— What did we deliver?
In order to translate these messages into meaningful media coverage, Greenpoint Media recommend the construction of multiple media angles that leveraged:
• Product benefits: Not just a travel card, incorporating day to day spending, savings goals, real time split bills, insurance and more.
• Industry momentum: With recent coverage of competitor brands, there was ample opportunity to leverage this momentum for Pelikin and join in on the conversation.
• Consumer Industry Dissatisfaction: With consumers feeling disillusioned by the big four banks, an opportunity to play to this also existed.