— The Client

Pelikin is an Aussie travel fintech startup built to help young travellers do epic things. They achieve this through a global currency app and a prepaid Visa card that travellers can use anywhere around the world.

Their aim is to reshape the way we spend, travel and share money by creating Australia’s first social sharing ‘banking alternative’, where users can spend like a local in multiple currencies abroad and immediately share money amongst friends and fellow travellers.

  • Tech & Start Up
  • Brand Alignment & Activation
  • Brand Communications Strategy
  • Content Marketing
  • Public Relations

— The Situation

Inspired from a travel cash mishap in Croatia, Pelikin founder, Sam Brown, with his team of travel obsessed tech heads are on a mission to help millions of people save their hard earned cash whilst travelling around the globe.

Sam and team were excited to take their idea to market, increasing the profile of the brand within the corporate and consumer spaces on a national level and to facilitate interest and enquiry into the brand’s Birchal crowdfunding campaign.


— The Solution

Appointed for a three month PR campaign to launch the startup to market, Greenpoint Media aimed to build brand awareness surrounding multiple key milestones of the Pelikin brand, and to drive recognition of the brand’s key messages in the lead up to the Birchal campaign going public.

— What did we deliver?

In order to translate these messages into meaningful media coverage, Greenpoint Media recommend the construction of multiple media angles that leveraged:

• Product benefits: Not just a travel card, incorporating day to day spending, savings goals, real time split bills, insurance and more.
• Industry momentum: With recent coverage of competitor brands, there was ample opportunity to leverage this momentum for Pelikin and join in on the conversation.
• Consumer Industry Dissatisfaction: With consumers feeling disillusioned by the big four banks, an opportunity to play to this also existed.

— Results:

PR Black
Public Relations

3 million - Combined Estimated Reached

$250,000 - Crowdfunding Investment


— Summary

Greenpoint Media successfully worked to launch the Pelikin brand, as the leading travel and money app, obtaining positive media coverage in key financial, tech and startup publications including; Australian Financial Review, Sydney Morning Herald, and Startup Daily.

Client: Pelikin
Website: Pelikin

— Other Case Studies

iPantry by Jolly Miller Group

iPantry by Jolly Miller Group