Launching at a moment of media saturation and public frenzy, Greenpoint provided iPantry with a clear and digestible roadmap for delivering brand awareness for their innovative new brand.
Breaking through the clutter within mainstream media was a key focus for the campaign. With this achieved throughout the campaign, it was clear that media consumption was still rooted in COVID-19 related content. With this in mind, Greenpoint moved our focus to an influencer push, obtaining significant quick traction for the client within their key target markets of suburban Melbourne. Following this was a product-led focus, telling the story of the great products on offer on the platform.