Greenpoint Media’s 2019 Ice Hockey Classic campaign reached an audience of over 11 million, returning an unparalleled EV ROI for the organiser, when compared to previous year’s efforts.
With coverage spanning a wide range of media from mainstream and sport on a national level, through to lifestyle/family focussed publications at hyperlocal level, Greenpoint Media was able to exceed reach objectives that went beyond the sporting world. Particular highlights include features segments on ABC News Breakfast, Studio 10, The Today Show, both Fox Sport’s Bill & Boz Show and The Matty Johns Show, as well as TV news coverage on Channel 7, 9, 10 and a Herald Sun one page print.
Greenpoint Media’s ability to work closely with the client to create media worthy opportunities, such as liaising with Melbourne’s Western Bulldogs and Sydney’s Giants AFL & Netball marketing teams to create media worthy opportunities, as well as establishing and coordinating major brand partnerships with Carl’s Jnr and Fed Square’s The Winter Village, is what took the campaign to the next level.
Most importantly, the campaign was engaging and a great way to showcase Ice Hockey to the Australian public, and spread the important message of preventing concussion in sport to not only supporters of the game but ALL Australians.