— Summary
One of our first SPACESHAPING campaigns, Greenpoint Media successfully turned Yarra One into one of the countries most progressive developments, now focussing on driving awareness for the EcoWorld brand across its growing portfolio.
EcoWorld International is a global developer known for creating highly innovative and environmentally progressive large scale developments in Malaysia, London, and now Australia.
With landmark projects and visibility across the world, EcoWorld turned to Greenpoint Media to develop this same level of visibility of its projects on Australian soil.
New to Australia, but with global recognition, EcoWorld were looking to ensure their projects and brand were elevated to the level that they were accustomed to on a global level. With Yarra One in a densely developed area, the challenge was to ensure this project was set apart from the competition.
Initially appointed to manage the PR and brand awareness for Yarra One, Greenpoint Media initially placed our focus on devising unique SPACESHAPING initiatives that would facilitate mass brand awareness, for the project that had already being launched, but wasn’t able to capture mainstream attention. Upon the successful completion of this, Greenpoint Media was also appointed to manage the corporate brand PR, as well as driving awareness surrounding the success of EcoWorld’s first Australian project – West Village in Parramatta.
SPACESHAPING:
Working alongside the development and marketing teams, Greenpoint Media devised 3 key SPACESHAPING initiatives that leveraged building proximity, target audience as well as key trends outside of the development industry.
Public Relations:
Each of these initiatives and more were supported by mass awareness PR campaigns that put the project on the radar of purchasers within property, mainstream and lifestyle media, leveraging our SPACESHAPING initiatives to transcend industry media.
Content Marketing:
Rejuvenating the Yarra One social media, transitioning this into the EcoWorld Australia brand to support the brand as it looked to increase its profile in Australia, as well as the development ongoing database marketing campaigns to ensure consistent communications to potential purchasers.
Brand Partnerships & Activation:
Creating and delivering significant brand activations supporting our campaign initiatives at the project level.
26 million - Combined Estimated Reached for a single development due to SPACESHAPING initiatives
Ongoing facilitation and awareness surrounding brand credibility and future vision
Multiple brand partnerships aligning to brand values developed, leading public attendances at display suite of 500 +
3 SPACESHAPING initiatives successfully implemented and marketed