Your monthly dose of public relations & communications insight for the property sector.
In this month’s edition we have:
– Campaign Spotlight: An EASI partnership with ICD Property
– Industry News: Launching your property in the current climate
– Greenpoint News: New staff and new clients!
– #COVERAGEOFTHEMONTH: A golden project = golden coverage
Campaign Spotlight: ICD Property x EASI Partnership
Collaborating with the #1 Asian food delivery app
Restaurants may be closed to patrons but food delivery is on the up! What else is there to do while isolating than devour take out from your favourite restaurants?
At GPM, we pride ourselves on bringing lifestyle elements to life for our property clients and last month was no different, where we had the pleasure of announcing ICD Property’s new partnership with EASI Australia – the number one Asian food delivery app in Australia.
Through this collaborative effort, residences within ICD Property’s Aspire Melbourne will gain access to a variety of perks directly from the towers new official food-delivery partner – meaning residents can indulge in the culinary wonders of the Melbourne CBD within the comforts of their own home through exclusive resident-only discounts and promotions.
A Greenpoint Media initiative, this campaign acted as cross-promotion to each brand’s database, including in-app advertising, social media amplification and, of course, press coverage.
Does your lifestyle brand want to reach untapped audiences through a strategic partnership? Hit us up!
Industry News: To launch or not to launch?
That is the question!
It’s an interesting time in the property space right now with a number of trends becoming evident, namely, there is still an appetite in the media for property stories – if it ticks all the boxes.
From buyers eager to jump on titled land sales as opposed to untitled; first home buyers with secure jobs and incomes looking to take advantage of less competition; through to the high-end luxury market that performs strong, no matter the market conditions.
We are in open dialogue with clients about maximising their project launches and look forward to the upcoming months bucking the industry trends and helping them reach their target audiences.
Need any more tips? Reach out to us here!
This month Skye Vadas joined the GPM family, and is working with the team across a range of accounts from our property and lifestyle portfolio. Join us in welcoming Skye, as we look forward to welcoming her properly to GPM HQ when we reopen our doors soon!
Team GPM have also been working alongside our great friends, One Design Office, to launch our new platform/collective – FOREWARD – a place where we aim to fuse communications, strategy and design to solve problems for brands and society. Check out our first project Dropkick – live now at foreward.com.au
Along with Skye and FOREWARD, we welcome Blueways Group, MTV UP! Energy Drink & global tech platform Urbanise to our stable of amazing clients.
Want to join these brands with team GPM? Contact us today!
At GPM HQ, we thrive on a culture of celebrating our wins. Our #articleoftheday Slack channel is where we share all client coverage. It is our gathering place, coverage melting pot and online cultural mecca that has become our place of celebration!
Each month, we pick a #coverageofthemonth award for our favourite media coverage to share in the Greenpoint Gazette and this month it goes to our friends at Golden Age, and their ‘Collins House’ project – a luxury collection of penthouse apartments within Australia’s slimmest tower. A successful press campaign that saw multiple pieces of coverage earned across mainstream press and industry titles, with the key highlight, a 10 News First segment.