Welcome to your monthly dose of public relations & communications insight for brands.
In this month’s edition we have:
– Campaign Spotlight: An EASI partnership with ICD Property
– Industry News: PIVOT! PIVOT! PIVOT!
– Greenpoint News: New staff and new clients
– #COVERAGEOFTHEMONTH: Influencing sales
Campaign Spotlight: ICD Property x EASI Partnership
Collaborating with the #1 Asian food delivery app
Restaurants may be closed to patrons but food delivery is on the up! What else is there to do while isolating than devour take out from your favourite restaurants?
At GPM, we pride ourselves on bringing lifestyle elements to life for our property clients and last month was no different, where we had the pleasure of announcing ICD Property’s new partnership with EASI Australia – the number one Asian food delivery app in Australia.
Through this collaborative effort, residences within ICD Property’s Aspire Melbourne will gain access to a variety of perks directly from the towers new official food-delivery partner – meaning residents can indulge in the culinary wonders of the Melbourne CBD within the comforts of their own home through exclusive resident-only discounts and promotions.
A Greenpoint Media initiative, this campaign acted as cross-promotion to each brand’s database, including in-app advertising, social media amplification and, of course, press coverage.
Does your lifestyle brand want to reach untapped audiences through a strategic partnership? Hit us up!
Industry News: From pivot to execution
Adapting and surviving in the current climate
Since our last Greenpoint Gazette, our clients who were pivoting their offerings are beginning to launch and land their new brands. As we now all adapt to our new normal, it is those businesses making changes now or planning to adapt soon, that will reap first-mover advantage.
It’s definitely time to take your ideas to execution, and the rapidly changing media landscape provides us with opportunities to spread the word even further than before. With the recent closure of 10 Daily Online, it’s clear the media is feeling the impacts of COVID-19 as brands pull back their ad spend in droves, and are now even considering walking back on committed funds. It’s now that PR is more crucial & cost effective than ever (in our humble opinion), and creating new angles to hit the market with will help you to ensure your story lands with impact, and catches the attention of journalists at their time becomes spread even thinner.
Fortune favours the brave in tough times!
Need help to communicate your pivot? Talk to us.
This month Skye Vadas joined the GPM family, and is working with the team across a range of accounts from our property and lifestyle portfolio. Join us in welcoming Skye, as we look forward to welcoming her properly to GPM HQ when we reopen our doors soon!
Team GPM have also been working alongside our great friends, One Design Office, to launch our new platform/collective – FOREWARD – a place where we aim to fuse communications, strategy and design to solve problems for brands and society. Check out our first project Dropkick – live now at foreward.com.au
Along with Skye and FOREWARD, we welcome Blueways Group, MTV UP! Energy Drink & global tech platform Urbanise to our stable of amazing clients.
Want to join these brands with team GPM? Contact us today!
At GPM HQ, we thrive on a culture of celebrating our wins. Our #articleoftheday Slack channel is where we share all client coverage. It is our gathering place, coverage melting pot and online cultural mecca that has become our place of celebration!
Each month, we pick a #coverageofthemonth award for our favourite media coverage to share in the Greenpoint Gazette and this month it goes to our friends at iPantry, kicking launch goals with an influencer campaign across the suburbs of Melbourne and landing coverage on news.com.au for a piece on Aussie companies thriving during coronavirus shutdown after retooling operations.