At heart, we’re storytellers.
We know that a good story is only as good as those who are listening, so we’ve learned a thing or two about our customer’s audiences and the vehicles to reach them, tailoring our approach to suit each and every one of our client’s unique requirements.
We don’t send 1000 pitches for every press release. We don’t get excited about a piece of editorial that doesn’t impact your business. We work hard at understanding our clients and their objectives, so that we get the angle, story and surrounding communications just right, every time.
We’ve combined a set of services that we not only love to deliver, but that we know create meaningful customer interactions online, on screen, in print and in the flesh.
PR is often misunderstood. We like to keep it simple and fluff-free.
Media: Press campaigns that infiltrate your target audience and leave a lasting impact. We generate earned media coverage for brands across a range of mediums and provide real reporting metrics that show the value of our campaigns.
Events and Activations: Getting to know your customer is important. We plan, manage and execute events and activations that will delight your customers or target audience, paying attention to detail, costs and outcomes.
Influencer: How people get news and information has changed for good, and the social landscape has led to the rise of the influencer. Those who can make or break a brand. We get your brand in front of the right influencers who have pull with your target market.
So, you want to be a thought leader?
Content Creation: We help a brand identify its story, and then translate this into meaningful content that resonates with the target audience. We create, produce and execute on content for Blogs, Social Media, eDM, web and even words for brochures.
Content Marketing: How this content is used is the next step, and creating a thought leadership position requires careful attention to detail regarding how this content is published, when and where.
Everything is wrapped up in a neat, little package.
We use PR, Content Marketing and Social Media to build your profile within your target audience, but what happens if a customer doesn’t convert or enquire online? Or if they hear about you from our PR campaign, and then cant find you?
Incorporating digital marketing in conjunction with our brand awareness campaigns ensures we extract maximum value and conversions across the board.