Public Relations, Content Marking and Brand Activation

When alcohol meets tech, we all win!

Born from a desire to shake up the alcohol space and in line with the on-demand culture that is changing the consumer business landscape, entrepreneurial brothers Ryan and Shane Barrington created ‘Tipple’, the first (and best) alcohol delivery platform to hit the Melbourne and Sydney markets.

By delivering alcohol and other related items in 30 minutes, Tipple had created a ground swell led by early adopters and tech-savvy Millennials. The time was ripe to take the brand and its message to the next level.

Insert Greenpoint Media.

Initially brought on in a project/campaign basis, the bond between Greenpoint Media and Tipple was strong, leading to an ongoing relationship that now spans all aspects of the brands external and internal brand communications.

Public Relations:

With a shifting competitive landscape, it’s paramount that Tipple remains one step ahead of the game, to ensure its position of market leader is unquestioned. 

Greenpoint Media implemented a public relations strategy that would reach and engage with Tipple’s target audience, while also ensuring the brand profile of Tipple was constantly growing in a way that would effectively translate into opportunities for expansion.

Brand Communications & Content Marketing:

With groundswell comes database. Greenpoint Media has taken the reigns of creating and executing on a range of content opportunities for Tipple, to effectively build a brand that exudes confidence, charm and wit, while ensuring this content translates to meaningful engagement and sales.

We provide guidance, content creation and a strategic strategy focused on keeping the audience engaged across all levels of the Tipple communications cycle, including database, social and other marketing channels.

All we can say is that Ryan doesn’t really hate Shane.

Campaigns & Brand Activation:

Tipple is bursting at the seams with creative opportunities, so it was important for us to leverage these opportunities for strategic collaborations. We’ve successfully created campaigns that have aligned the Tipple brand to a range of new potential customers via creative content campaigns, flash sale collaborations, and brand activations.

If you missed out on $2 martinis, don’t worry you weren’t alone – our campaign successfully saw over 500 units sell out in 17 minutes.

Client: Tipple
Website: tipple.com.au