Sumo Power

Public Relations and Content Marketing

Sumo Power, a start up energy retailer with a focus on helping its customers ‘connect to something bigger’ is an energy company with a difference. With a furious disdain for fellow energy companies, Sumo Power gave Greenpoint Media the brief of helping to make them stand-out in a low interest category usually met with indifference and apathy.

Greenpoint Media helped Sumo Power jump into the limelight through the launch of the ‘All you Can Eat’ product, the first of it’s kind unlimited energy plan in the Australian market, with our press campaign catapulting the brand leading to the tripling of sales for the AYCE plan.

Following this up quickly with the “FLICK your energy company” campaign (see what we did there?) across street activation, social, digital and web platforms Greenpoint worked alongside internal creative teams to execute all campaign creative and communications prior to the companies eventual sale in late 2016.