Ballarat Beer Festival

Public Relations

Summer and Beer. A winner in our books.

Greenpoint Media jumped at the chance to work alongside the Ballarat Beer Festival for its Summer Spectacular 2017 edition, held at the City Oval in the regional Victorian Town.

Working alongside the festival director and creative agency Indietech, Greenpoint Media developed and executed a PR strategy that covered multiple sectors and angles across a 4-month period leading up the festival. Our campaign saw over 100 pieces of positive editorial across print, TV, radio and online mediums ensuring the festival was in the hearts and minds of beer lovers Victoria-wide.

Despite significant competition in the region during the city councils ‘Summer of Sound’ festival featuring the likes of Nick Cave and John Farnham, the Ballarat Beer Festival was able to obtain ongoing and significant coverage, both standing in it’s own right and on the back of council initiatives.

Client: Ballarat Beer Festival
Date: January 7, 2017
Ballarat Beer Festival